NINETY PRODUCTION Co. Paves the Way for K-Beauty and ESG Innovation
Ninety Production Co., Ltd. is gaining attention for its commitment to ESG (Environmental, Social, and Governance) values in the K-beauty industry. The company goes beyond cosmetic manufacturing, developing sustainable beauty products with social responsibility in mind. Its flagship brand, ESOMI, creates high-performance skincare tailored to African women’s skin by using moisturizing natural ingredients. The company also supports economic empowerment programs for African women. Through ESG management, Ninety Production is driving sustainable beauty industry growth while planning global expansion into Africa and beyond.
By Hyunjung Lee
10/21/20241 분 읽기


NINETY PRODUCTION Co. is gaining recognition as a pioneering K-beauty company that integrates ESG (Environmental, Social, and Governance) values into its business model. Going beyond conventional cosmetic manufacturing, the company is focused on developing sustainable products while actively contributing to social responsibility initiatives.
K-Beauty Innovation: The ESOMI Brand
One of NINETY PRODUCTION’s flagship brands, ESOMI, specializes in high-performance skincare products designed to meet the unique needs of African women. Given the harsh environmental conditions in East Africa, where dry skin is a common concern, ESOMI products incorporate intensive moisturizing ingredients and natural extracts, making them highly popular in regions like Tanzania.
Moreover, ESOMI goes beyond product development—it supports economic empowerment programs for local African women, helping them gain financial independence through skill-building initiatives.
Commitment to ESG and Sustainability
In addition to its global market success, NINETY PRODUCTION actively pursues sustainable growth through ESG-driven business strategies:
Empowering Single Mothers: The company operates a fashion and beauty education program in Tanzania to provide single mothers with job training and career opportunities, fostering economic independence.
Eco-Friendly Manufacturing: By implementing waste reduction strategies in its production processes, the company minimizes its environmental impact and contributes to a more sustainable beauty industry.
Global Expansion and Future Vision
NINETY PRODUCTION is committed to expanding K-beauty’s global presence. Having established a strong foothold in Tanzania, the company plans to expand across the African continent, introducing innovative beauty solutions tailored to diverse markets.
Moving forward, the company aims to solidify its position in the global market by continuing to develop cutting-edge beauty products, while further strengthening its ESG initiatives.
A company spokesperson emphasized,
“As a leader in K-beauty’s future, NINETY PRODUCTION will continue to grow and drive meaningful change in the industry.”