NINETY PRODUCTION Co., a company that has successfully carried out ODA projects in Africa in partnership with the Korea International Cooperation Agency (KOICA), continues its global expansion. With its expertise in K-beauty and fashion manufacturing, the company has been offering customized manufacturing and design solutions to adapt to rapidly changing industry trends. In a significant move, NINETY PRODUCTION has recently signed a strategic partnership with SSFG, a New York-based food and beverage company.
SSFG: A Leading Culinary Brand in New York
SSFG is operated by Chef Sungchul Shim, who has gained widespread recognition in New York’s culinary scene through his Michelin-starred restaurants, KOCHI and MARI. The company also runs Mari ne, DONDON, and is set to launch a large-scale steakhouse, GUI, all based in Manhattan. By infusing Korean-inspired ingredients and culinary techniques, SSFG has captivated the discerning palates of New Yorkers, successfully blending modern fine dining with casual restaurant concepts.
A Strategic Bridge Between Korea and the Eastern U.S.
This partnership is expected to serve as a springboard for global business collaborations between Korea and the Eastern United States.
“By working with SSFG, we are exploring new ways to integrate ESG-driven business strategies into our operations, ensuring sustainable and innovative product development,” said NINETY PRODUCTION.
Both companies aim to fuse Korean and Western cultures to develop new products that cater to diverse global consumer demands.
Strengthening NINETY PRODUCTION’s Global Presence
Through this partnership, NINETY PRODUCTION seeks to:
Enhance its standing in the global fashion and beauty industry, particularly in the areas of production efficiency and product diversity.
Serve as a bridge between the Korean and U.S. markets, fostering cross-border collaborations.
Continue to innovate, creating sustainable and culturally relevant products that align with modern consumer expectations.
With this new venture, NINETY PRODUCTION and SSFG are poised to set a new benchmark in global business cooperation, showcasing the power of Korean innovation in both the fashion-beauty and culinary industries.
